Competitive Response Strategy
Media
The situation
A client in the media industry needed a new business strategy, a defined business vision and model to deliver a R416M NPV.
Our client faced the following challenges:
-
Core client base changing to online content and connecting to a multitude of new digital services
-
Existing field services operation was under-performing and ill-equipped to connect customers to new online services
The DBA involvement
We provided a new business model to connect homes to a variety of existing and future digital services, including:
-
Issue tree analysis identifying key hypotheses for data validation
-
Analysis of local competitor, international trends and sizing of potential market
-
Developing and 'workshopping' business models
-
Detailed financial modelling of selected models, market penetration, revenue by product, and ongoing and setup costs
Key outcomes
-
Market trends and market gap analysis including competitive landscape and market sizing
-
New business vision, business model and high-level customer journey
-
Recommendations on acquisition options
-
Roadmap for design and rollout with accelerated minimal viable product
-
Full investment requirements and NPA of R416M, including key risks, assumptions and sensitivity analysis
