Go-To-Market Review
Manufacturing
The situation
An aftermarket auto parts retail client required a review and redesign of their Go-to-Market channels, supported by an optimal organisational structure to best engage and serve their clients; ensuring a winning sales focused team.
The DBA involvement
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Organisational design activation:
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Conducted national site visits and extensive interviews with key role players across the business
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Analysed the competitor landscape
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Gained an understanding of current roles, responsibilities and activities
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Agreed design principles and opportunities through various workshops with key role players/management
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Drafted and tweaked a “To Be” organisational structure
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Designed and formalised a fit-for-purpose organisational structure
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Reviewed the skills development landscape in South Africa
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Implementation of a transformation plan
Key outcomes
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Fully defined and agreed new organisational structure to support the Go-to-Market channels
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Clear job role profiles and key competencies for agreed positions
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RACI (four key responsibilities: Responsible, Accountable, Consulted, Informed) model per channel
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Definition of structural changes including options for Call Centres
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High level transformation plan