Growth Strategy
Manufacturing
The situation
A packaging major in South Africa was looking to grow revenue and market share, despite a negative economic outlook and stagnating sector growth over the past 2 financial years. The client approached DBA to assist them to develop a detailed strategy with implementation plans to help focus marketing efforts, ensure sufficient manufacturing capacity and identify potential acquisition targets.
The DBA involvement
We conducted a detailed analysis of the packaging sector in South Africa, provided sales and marketing teams with deep insights into target markets, client buying behaviours and competitors. Key activities included:
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Identifying areas of opportunities for organic growth, mergers and acquisitions, operational improvements and required capabilities
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Conducting extensive customer interviews
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Including all management levels to ensure a viable and agreed strategy
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Setting up a strategy activation office
Key outcomes
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Detailed diagnostic to understand factors preventing growth
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Strategy for creating competitive advantage
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Market sizing and identified opportunities for revenue growth
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Sizing of operational capacity and capability gaps
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Strategy activation office to monitor implementation and drive objectives
As-Is Case
Market Sizing
